I spent 25 years making ads. Now I show you how they work.

I take real ads apart and explain the human psychology behind them.

28,936 ad creatives 400M+ organic views 100+ times on stage

Loud ads. Quiet life.

For 25 years I built the machines that make people buy. Funnels, offers, ad creative. 7 years hosting the Affiliate World main stage.

I still make ads every day, for products I’d sell to someone I love. So when I take an ad apart, I’m not guessing. I build this stuff.

I live in Mauritius with my high school sweetheart and our three kids. I’m 44 and in the best shape of my life.

25 yrs performance marketing 7 yrs Affiliate World host Founder · vznry Mauritius · family of five

Philipp Schoeffmann on the Affiliate World Asia main stage — AW Asia · Bangkok

Family walk on the beach at sunset, Mauritius — Our beach · Mauritius

The whole family on a catamaran at sunset — Sailing · the World

The short version of a longer story. Read the manifest ▸

Free videos

Why does this ad work?

Short videos where I take a real ad apart and tell you the real reason it works. I start with the supplement ads that make the most money, because they’re some of the best-made ads out there.

Teardown: the metric that runs every platform

▸ Why watch time runs the show

Teardown: why follower count doesn't matter

▸ Your follower count doesn’t matter

New teardowns
every week →

Pick a platform. Hit follow.

Free PDF

How to read an ad.

The 7 parts I look at in every ad, and the human psychology behind each one. It’s the list I run on every teardown. If you make ads, use it. And if you just scroll, you’ll see what’s going on.

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My studio

High-performing ads, made for you.

Creative Quality. At Scale.

vznry makes AI performance ads: video creatives built to beat your control, not just to look good. Every batch is ten new concepts, tested head to head in your own ad account, so the winners are proven, not guessed.

01 Identify proven winners 02 Break down the pattern 03 Rebuild for your brand 04 Variations at speed 05 Feed testing & scale

28,936 creatives · 400M+ organic views · Higher ROAS, guaranteed

Visit the studio ▸

Speaking & podcasts

100+ stages in 25 years.

Keynotes, hosting, fireside chats, podcasts and mastermind calls. I’ve hosted the Affiliate World main stage for 7 years and shared stages with Neil Patel, Gary Vaynerchuk and Ryan Deiss.

Nov 2026 — SiGMA Rome · Steal Our Best Ads Dec 2026 — Affiliate World Bangkok

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Speaking & podcasts ▸